This year’s guest designer to collaborate with H & M was Alexander Wang (the first American invited by the Swedish brand). Wang’s aesthetic becomes accessible for this season, which will be present in the 250 flagship stores from November 6, as well as being available on its website.
The American designer sportswear decided on the campaign photos show athletes wearing baggy clothing designer. Wang aesthetic approaches prevailing in this series, dark tones, reinforced or loose figure, proportionality bodied with ample volume silhouettes.
H & M becomes accessible signatures of the leading designers, including Karl Lagerfeld are included, Stella McCartney, Viktor & Rolf, Comme des Garçons, Jimmy Choo, Lanvin, Versace, Maison Martin Margiela, Isabel Marant, among others.