Social Networks Have Changed The Fashion Week

The article is long but very interesting. I want to talk about how the concept of “Fashion Week” has changed beyond recognition for the last 5 years. This phenomenal evolution occurred under the influence of social networks.

What was recently a series of closed meetings and parties for designers, buyers, fashionable media, models, stars and random onlookers in European capitals, today has become a global representation in real time for consumers? The days of waiting for the next issue of Vogue or Harper’s Bazaar have passed with details of the collections of the new season. And even photos on Style.com 48 hours after the show – in the past. Continue reading →