In 2004, the Swedish company H & M decided to invest in prestigious designers to launch special and unique collections at affordable prices.
The first was the well-known creative director of the house Chanel, Karl Lagarfeld , although many have designed for H & M with more or less success: Stella McCartney, Roberto Cavalli, Jimmy Choo or Versace. Now it is the turn of famous fashion director Anna Dello Russo and also fashion blogger.
Dello Russo directed for more than twelve years Vogue Italia, where he collaborated with great photographers such as Helmut Newton, Michel Comte and Walter Chin.
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She is currently Director of Large and Creative Advisor at Vogue Japan. Its extravagant and baroque style (very similar to that of the Versace house) has served to create an exclusive collection of accessories (jewelry, sunglasses, shoes, bags and a suitcase) that can be purchased from next October 4 in 140 Shops of the firm and was presented to the public on 28 September in Paris, at the famous Paradis Latin, Parisian cabaret during Fashion Week of the fashion capital.
“I am very excited about this collaboration: it is the first time that H & M collaborates with a fashion director on a project of this type. It symbolizes an important evolution in the world of fashion, I am passionate and at the same time honors me to be the one chosen to lead it. I wanted to design extraordinary accessories, impossible to find. As a stylist, I know that complements are essential in every look that respects: they bring the personal touch to all sets. With these pieces, everyone can have fun and turn any day into a wonderful fashion day, ” Dello Russo said, as soon as he presented the collaboration.
For her part, Margareta van den Bosch, H & M’s creative advisor has perfectly defined the spirit of the collection: “It’s a celebration of excess, fantasy and adornment. “